Just released! Pillar shirts
From the beginning, our mission has been clear:
“Protect the player and their love for the game while preparing them for a successful future on and off the field.”
For twenty years, we’ve held the line.
We haven’t drifted.
We haven’t compromised.
We haven’t chased what’s trendy or popular.
Because this was never meant to be just about winning.
Yes, we’ve raised banners.
Yes, we’ve set standards.
Yes, we’ve built something that competes at a high level.
But the scoreboard has never been the final measure.
Our greatest victories aren’t found in box scores.
They’re found in transformed lives.
In families strengthened.
In character formed.
In purpose discovered.
We measure success by things that carry eternal weight.
And that’s why today means more than a merch drop.
Today, we released the first of our four Pillar shirts — beginning with:
Pillar 1 — Be Fearlessly Different
Matthew 28:19
The name Twelve carries meaning.
Jesus chose twelve ordinary men — and through them, He changed the world.
In Matthew 28:19, His final charge was clear:
Go. Make disciples. Impact lives.
That calling still matters here.
Being fearlessly different isn’t about being loud.
It’s not about being rebellious for the sake of attention.
It’s about choosing the narrow path when the wide road looks easier.
It’s about standing firm when culture shifts.
Holding standards when others lower theirs.
Choosing discipline over distraction.
Choosing purpose over popularity.
Matthew 7:13 reminds us:
“Enter through the narrow gate. For wide is the gate and broad is the road that leads to destruction, and many enter through it.”
We choose the narrow gate.
We choose the harder path.
We choose to be different — not for image, but for impact.
This shirt represents more than a verse.
It represents who we are.
And it marks the beginning of something bigger.
The Four Pillars
Over the next four months, we will release one shirt for each of our foundational pillars:
Be Fearlessly Different
Focus On What’s Important
Pursue Excellence
Be Consistent
These aren’t slogans.
They are standards.
They shape how we train.
How we lead.
How we compete.
How we live.
Each pillar builds on the next.
Together, they form the identity of Twelve.
This first release sets the tone.
Because before excellence…
Before focus…
Before consistency…
You must decide to be different.
If you believe in what Twelve stands for —
If you believe sports can shape character —
If you believe success should carry eternal significance —
This shirt is for you.
Let’s continue building something that lasts.
Not just for a season.
But for generations.